This edition of Relentless brand magazine ‘This Is The Order’ used Sound as its theme, so I wanted to push the boundaries of what a magazine could do as a physical object. I had also commissioned a piece on David Byrne for the same magazine and been inspired by his ‘Playing The Building’ installation at Roundhouse, where he transformed the building itself into an interactive instrument. The front cover of the magazine features the rhythm of six well-known musical genres: Hip Hop, Drum and Bass, Funk, Tango, Heavy Metal and Rock. Embossed ridges represent the individual beats of a kick drum (left) and snare (right). Three simple 4-beat measures of each style are printed vertically, enabling you to experience musical rhythm visually, haptically (through the sense of touch) and audibly. To play, run two fingers down the cover very slowly for approximately 7 seconds. The experience is subtle and very different from listening to a recording of these rhythms, yet the information source is identical, and variations between these different styles can easily be seen and sensed: the repeated double kick of Heavy Metal, the rapid tempo of Drum and Bass for example.