Welspun Global / Smart Textiles Brand Creation
Opportunity - Create a new consumer-focused smart textiles brand to launch a series of augmented reality homeware products. The first product to market was an interactive bed set, aimed at 3-6 year olds, using augmented reality to bring stories and games to life on a duvet cover.
Insight - TILT is a brand that transforms everything it touches into something magical, so we needed to create a compelling pack to challenge perceptions of what textiles products can do. We collided visual cues from contrasting sectors - textiles, technology, toys and games.
Creative team: Rebecca Wright, Igor Astrologo, Rebecca Sampson